Transparent Trade Coffee

Where specialty coffee consumers and direct trade roasters come together to share information and insights about the economic treatment of coffee growers.

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Look Away from the ā€˜Cā€™: Learning from 10 Years of Cup of Excellence Auction Prices

Posted on 7th Apr 2019 in Transparency


This TTC Insight analyzes 10 years of data from Cup of Excellence competitions and auctions to show how a careful and concerted effort to restructure specialty coffee purchases delivers pricing patterns that many are looking for in the broader specialty market.