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Naming Growers: Exploring the Pricing Implications for Green Coffees

Posted on 12th Mar 2018 in Transparency

This TTC Insight uses Counter Culture’s Transparency Report data to see what happens to green prices when a coffee is sold as a named single-origin coffee. With help from Meredith Taylor, Sustainability Manager at Counter Culture, we discuss the implications of this $1.64 (46%) price premium.